What is an Amazon Seller Central Account | Best Guide 2024

Introduction to What is an Amazon Seller Central Account

What is an Amazon Seller Central Account, Adding Products on Amazon Seller Central. How do I proceed with order management? My Business Reports, May I See them? Monitoring the health of my account performance. So let’s start the “What is an Amazon Seller Central Account” article!

Are these questions bothering you?

Then worry not! There is no need to worry anymore; you are in the right direction!

To tell you the truth, managing Seller Central on Amazon poses great challenges and may even overwhelm an inexperienced seller. Therefore, Amazon seller central should be well understood due to that. This is a platform that enables you to oversee all aspects of your Amazon seller’s business.

This guide will walk you through everything you need to know on how to add a product in seller central as well as accessing sales reports. The guide includes everything that you need to know in order to effectively run your Amazon-based venture — whether you are a rookie or an old hand.

Let’s get started on What is an Amazon Seller Central Account!

The following is a brief preview of the article.

What is Amazon Seller Central?

Any person can take advantage of Amazon’s online dashboard known as Amazon Seller Central to kickstart, handle, and expand their business.

Any seller can access and use the Amazon Seller Central dashboard in order to launch, control, and expand his or her business on Amazon. It serves as an all-in-one solution for sellers’ bills, product catalogues, inventories, order fulfilments, pricing, advertisements and others.

This is just an entrance from which you will be running your online business, without having to design a personal site and taking care of handling back returns.

You could use Amazon FBA if you consider becoming a seller, which is picking products, packing, and delivering your own goods through Amazon.

Therefore, it would be prudent to understand the complexities of Amazon’s Seller Central before you start your journey to become a successful seller.

What is available in Amazon Seller Central?

Whenever we say Amazon seller central, we typically imply a primary point for all Amazon sellers.

It happens to be the heart beat of your Amazon business ventures.

The main tabs at the top of the webpage will guide one through all these aspects. With Amazon, you are able to conduct quite many different operations under Amazon Seller Central. It allows you to control your products, inventory, orders, reports among others. Additionally on What is an Amazon Seller Central Account, you will be able to build, maintain, and monitor listings, performance analytics, promotions, and also customer service tools.

Wait, there’s more.. about What is an Amazon Seller Central Account!

The system also gives you access to business and inventory reports as well as a way to manage your payment.

These options are available when you click on the left-hand side menu bar. Soon, we will look into those options widely.

Now on What is an Amazon Seller Central Account, let us commence with that of the Amazon account setup.

What information is crucial for getting started?

You will need to start off with creating a Seller Central Account to get started in selling on Amazon.

Ensure you have all the needed information at hand, so that this step is completed in good time.

It’s necessary that you know this:

• Information related to bank account number and bank routing number.
• Chargeable credit card
• Government-issued national ID
• Tax information
• Phone number

Creating an Amazon Seller Central Account.

To create an Amazon Seller Central account, here’s what you do:

1. Go to https://sellercentral.amazon.com/.

2. Click on “Sign up”

3. Provide your name, email address, and a password.

4. Select your Country and Language.

5. Enter your business address/phone number.

6. The next thing is select your selling plan- Individual or professional.

7. Please ensure that you include your bank details and other related documents needed for taxation.

8. Seller Agreement and Privacy Notice.

9. Select “Create your Amazon account.”

10. An acknowledgment would be sent to you. To complete your registration, simply click on the link provided in the email.

The plans available in Amazon Seller Central are two. There are two kinds of plans, which are the Individual Selling Plan and the Professional Selling Plan. They are mainly distinguished on the basis of forecasted sales volumes.

1. Amazon’s Individual selling plan

You can sell your products through Amazon with no hassles by subscribing to their Amazon Individual Selling Plan. Indeed, this becomes the best strategy for sellers, whose transactions are minimal or at start-up stage

The Individual Selling Plan is also not costly as it charges an average of $0.99 per item sold. None of these upfront fees come extra, nor is there a monthly charge. It just requires a click to register and sell; everything else is that easy!

2. Amazon’s Professional selling plan

The Professional selling plan of Amazon seller central is the best plan intended for developed companies intended to sell on Amazon. Moreover, if the business enjoys considerable sales volume, you can pursue a professional selling program. It has other additions like bulk upload, inventory control, management features, reporting, Amazon advertising, and the Amazon API for integration with third party apps. However, these features are not for the individual plan.

The professional selling plan also provides an extra ten bonus product categories which cannot be found in the individual selling plan. Moreover, you do not need to pay on the basis of how many people bought from you, the professional plan is twenty-nine dollars and ninety-nine cents every month.

What is the selling fee for selling on Amazon?

There are many transaction-related charges that you may pay regardless of the kind of sale or the items you sell.

1. Subscription fees

The amount that you pay for your selling scheme is determined by the particular scheme you opt for.

Professional selling plan charges a flat rate of $39.99 per month, with no additional charges on any item.

For each item sold under the individual selling plan, a 99 cents charge applies.

2. Selling fees

The payment in What is an Amazon Seller Central Account, however, is charged on a per-sale basis. These include varying amounts of the selling price as a so-called referral fee (depending on the product category) plus a number of variable so-called closing fees applied selectively to certain media categories.

3. Shipping fees

When you pick and pack your own orders, there is a shipping charge. These shipping charges are computed based on the types of products for a specific shipping service selected by the client.

4. FBA fees

Amazon FBA Fees represents fees paid for order fulfilment, storage, and other services of FBA service provided by Amazon Company.

How are you going to sell your product: FBA or FBM

There are two ways in which you can sell your product: FBA or FBM

The fulfilment by Amazon (FBA) provides opportunities for sellers to place products in Amazon’s fulfilment centres which in turn takes charge of their delivery and customer services.

However in What is an Amazon Seller Central Account, in Fulfilment by Merchant (FBM), sellers manage their own fulfilment and shipping. It is an ideal choice for sellers who own their resources, thus allowing them to maintain control of their fulfilment process. It also gives sellers an option of tailoring their shipping and offering several means for shipping.

Nevertheless on What is an Amazon Seller Central Account, you should check out which service to pick taking into account the dimensions and weight of your consignment.

It is ideal for businesses with large volumes of low maintenance but high margin products. Therefore, if you need warehousing and shipping services, then FBA is a good option. This way, you can concentrate on other areas of your business.

However on What is an Amazon Seller Central Account, where people search for a smaller margin scale, low volume product as well as a non-recurring product, FBM (Fulfilment by merchant) will most likely prove more efficient than FBA (Fulfilment by Amazon). In a nutshell, with FBM you have better stock control and you do all the storage and sending.

The main functions of the Amazon Seller Central dashboard.

This is some information that is worth noting when making use of Amazon Seller Central.

1. Catalogue

Catalogue section on the Amazon Seller Central dashboard is quite important for sellers. At this point, it is possible for any user to either upload new products or include an existing product in Amazon. Additionally, you may select “save as a draft” and then return and upload at a later time.

You also incorporate information pertaining to the products that you are selling in the platform while here. This may involve revising the product description, pictures and price.

2. Inventory

The inventory tab on the Amazon seller central dashboard is very important. In this way, you will be able to maintain the required level of product inventory, as well as ensuring that your goods are never out of stock. Amazon logistics also involve shipping your products to Amazon warehouses for FBS and going international with Amazon.

There is hence an inventory tab that you access when you want to manage your inventory with various controls available such as

• Manage Inventory
• Sell Globally
• FBA
• Inventory Planning
• Shipments
• Opportunities

Among many other hub sections that serve as an all-in-one reference for anything related to products, one of them is “Manage your inventory”. This is a part in which you have access to each and every item that exists in your store. A tweak on this is that you simply need to click here, key in your prices/sales ranking/Buy Box eligibility information and boom! you have an instant view about your sales stats.

The section contains a list of inventory that should be checked when you are suspecting that something may not be right with your existing catalogue. Under the Status column, you would see the listing of the item suppressed for any given reason. Considering these useful attributes, you can be certain that the stock list will always be in order for selling products.

3. Pricing

The product pricing dashboard that allows for setting and following product prices on Amazon is at your disposal. Therefore, you can regulate the prices of your goods, establish notifications and automate the course so that the price of your products varies for those rivals. Besides, you can also enjoy discounted fees in case you qualify for it.

4. Orders

In addition to What is an Amazon Seller Central Account, a seller can access through the “Orders” section in their Amazon Seller Central Dashboard to see all orders the business is receiving and check the fulfilment status of every order. Examples of such include backorders, shipment, unshipments, and returns-to-be-processed.

5. Advertising

In the dashboard, there is an ad feature that helps you develop and take care of your product campaigns. Through Amazon PPC, you will be able to design campaigns and then use metrics such as ACoS, conversion and sales to optimise these campaigns. Other ways of marketing these goods include promos, coupons, as well as Amazon Lightning Deals.

Finally on What is an Amazon Seller Central Account, Amazon brand registry will help you use Amazon enhanced brand content to promote better conversions by making your product listings distinct.

How do you exploit the advertising in the Amazon Seller Central?

As a seller on Amazon you need to develop multiple ads to advertise diverse items to increase sales. For example, with Sponsored Products ads, you’ll be able to tell potential buyers about your products and increase sales. Using Sponsored Brands and Sponsored Display ads becomes possible if you are registered in Brand Registry for boosting your advertising activities. further.

First of all, click the “Advertising” tab on the seller Central page and then choose “Campaign Manager.”

To this end, you will be driven to the advertising console page, through which you check your active advertisements or create new ones.

The brand store is another distinctive characteristic of the advertising option. This is a feature that sellers registered with Amazon’s Brand Registry may use for creating their own Amazon store. It offers a platform for brands that are willing to register and promote their products exclusively, which is not interfered by other products or advertisements from competitors in the industry. Looks like any average E commerce shop but on steroids, leveraging on Amazon’s huge customer base.

“Measurement and Reporting” measures help you understand and optimise the efficiency of your adverts. It also monitors the efficiency of adverts in terms of their influence on sales, subscriptions or new customers.

One must understand the current understanding of what reporting tools can measure ad performance and how this knowledge helps make better campaign optimizations.

For those interested in starting a PPC campaign from the beginning, read on.

6. Reports

They assist in the measurement of payment, orders, advertisement, and tax report on your company’s financial status. By looking at different metrics among the reports, you will be in a position of making informed decisions concerning future investments or troubleshooting issues that might arise.

Well, what can one do with these reports then?

It is important for a seller to maintain equilibrium in their overall view of these metrics since they inform you about your product’s performance and aid in scaling up the business.

To view sales reports by product, or get traffic reports for a specific item, locate Seller Central’s “Reports” tab and select the dropdown menu labelled “Business Reports”.

The report provides various reports depending on how one’s product performs amongst others.

7. Performance

This enables you to track customer reviews, buyer messages, A-to-Z guarantee cases, chargeback cases, and warranty breach notification. It allows you to monitor public feelings about your business, enabling you to address any issues that arise. It also gives customers insights as well as an opportunity to join seller university where one can be abreast with the recent developments for sellers.

On the “Performance” page of Amazon Seller Central there are important metrics on how well your Seller account is doing such as Customer Service performance, policy compliance and shipping performance.

A section that is known as Actions is intended to inform you in case of policy violations or negative seller feedback. If neglected, such cases may cause an account suspension.

In order to conduct a general health check of an Amazon seller’s account, go to the “Account Health” link under “Performance” on Amazon seller central.

How to list products onto Amazon Seller Central

For all insights on your Account Health Rating, take a look at this article. Steps of adding products on Amazon seller central:

1. Login to Amazon Seller Central

2. Go to the Catalog tab in your Amazon Seller’s Central Dashboard.

3. To begin, click on “Add a Product.”

4. Click “I’m adding a product not sold on Amazon,” if you are selling a brand-new item that is not on Amazon.

5. Select your product type. Ensure that the information on this category is precise so as the public understands where the product fits.

6. You can also find your preferred products and fit the same categories.

7. After selecting a product area, enter relevant data e.g. Product title, Brand name, Barcode, Picture and Keywords.

Listing a new product for sale on Amazon.

1. Visit the “Add a Product” page and key the ASIN of the product.
2. The ASIN of the product is located within the product details section of the product’s listing page.
3. Click on “Sell this product” if it is the right item.
4. After that, you can make an offer. You could also put your price and choose a fulfilment way like FBA, FBM, etc.

Some Useful Tips for Selling Successful Products on Amazon.

To figure out which products to sell via Amazon, use SellerApp’s Opportunity Score as this measures how well a specific product is selling within the market.

The picture depicts this only.

The other metric referred to as Opportunity Score is based on six metrics related to a product by SellerApp.

Demand: If a product sells out, it means that the customers have interests with it and this is a good indicator of its demand. A better order rate for its category is associated with higher demand.

Revenue potential: The product assessment considers its profitability. The monthly cash income you derive shall be worthwhile if the product under estimation has high projected monthly returns.

Competition: It demonstrates general level competition of the product.

Overhead cost: The overhead costs determine the product profitability and this makes it be one of the features that the customers look for. This becomes possible if product costs for fees, shipping and others are minimal, implying positive profitability.

Profit margins: It looks at whether it is worth investing in the product and how much profit you can make from it. If such a cost is less than that revenue generated after sales, including the associated costs, then that product makes more profits.

PIS Index (Product Innovation Scope): This measure examines whether the chosen item offers an opportunity for improvement and/or innovation.

To verify if your product scores an opportunity.

1. Login to SellerApp dashboard
2. Click the Product Intelligence tab
3. The moment you click on this icon, the table view display containing every product with a distinct column is available.

1. Find the column of that column on the right hand side labelled with the term Opportunity score, and scroll down to the bottom of the page.
2. By clicking one of them, you will access the Opportunity Scorecard.

The values of low, moderate, and high are corresponding to the product’s opportunity score. It would rather be desirable to obtain higher scores.

Moreover on What is an Amazon Seller Central Account, make sure to take a look at this checklist so that you will be able to choose the correct product. It makes your job easier.

1. In accordance with this, the price of the product would lie in a bracket of between $10-$50.

2. At least 10 daily sales should be made by the commodity.

3. On Amazon, there should be at least 10,000 monthly searches for the top three associated keywords.

4. Choose a product that does not have any seasonality. Products should sell year-round

5. The product’s size should not exceed two to three pounds.

6. The product should not have any brand name and trademark.

7. Therefore, the product has to initially be set at most a quarter like 25%, or even much less than the sale price.

8. Each product should allow space for optimization and improvement of current listings.

9. Multiple product-related keyword opportunities.

10. Sourcing from China needs to be expedient for this product.

11. The product should be strong.

12. This will allow you to introduce additional product lines related to the main brand.

13. There should be no legal matters with regards to such product

14. It should foster repeat purchase behaviour.

Additional Read: My Amazon Account is Locked what Should I do

Amazon Sellers Central: Do’s and Don’ts

To be honest, at that time, you would definitely commit errors just like others do. Therefore, if you want to become a good seller, take note of these simple things when you are logged in into Amazon Seller Central.

Amazon Seller Central – Do’s

1. Work on your Product Listing

While selling your products on Amazon, make sure the product descriptions are well written in a catchy format. In other words, it involves putting in efforts and coming up with excellent product descriptions that have Amazon SEO specific keywords.

Add a well-worded product description with bullet points that are very effective and short on words. More so, ensure that you use the entire physical capacity within Amazon to write about your commodities since they are few. First and foremost, it is imperative that you conduct keyword research in order to locate highly searched Amazon keyword phrases associated with your products. You should also consider exploring options like Amazon Enhanced Brand Content for further ways to craft meaningful product descriptions.

2. Master reading your business metrics

It’s important to look at some of those key business metrics that will help you to grow your business consistently. These measurements let you see more clearly what’s going on with your business and where you should be focusing your efforts to solve potential problems.

It is important to monitor the key performance indicators that include page views, revenue earned, conversion rates, customer feedback, etc. This will help you make informed decisions in order for you to gain as much profit as possible.

It will be important for you to take time and understand these metrics if you want to increase the chances of having a successful venture on Amazon.

3. Observe your inventory level

Making sure that your products are well-stocked on Amazon involves an important step of monitoring your inventory level. This assists in your staying up with the search results while helping Amazon to have the highest quality shopping experience to their clients. With proper stocking levels, you are able to restock fast immediately you run out which helps you overtake competition since your customer has to wait less time for stock availability. Additionally, you will also be ensuring that you keep your products on stock and make sure that your customer needs are met by preemptively monitoring your inventory levels and having a clear restocking process.

4. Provide customer service

It’s imperative for the Amazon seller to guarantee that he/she delivers optimal client services. When it comes to e-commerce, customers want a partner that is widely recognised as having great client care. Therefore, as there is a need for processing of returns and refunds and answering queries, one has to deal with such concerns. You do not have to be worried if you use Amazon FBA. Nevertheless, unless you are using FBA, you will have to develop means of carrying out these functions. Besides, make sure that your order’s delivery is timely so as to keep off negative criticism. Ensure that you have quality and superior customer service in order to secure your repeat orders.

5. Research on the marketing campaigns

One of the best Amazon marketing techniques is using Amazon sponsored ads (Amazon PPC). A cost per click based system, which means that you can set a certain daily budget for specific target keywords relating to your products, and then when someone searches for one of these keywords, they will get an ad alongside their results.

When somebody clicks your ad, amazon redirects a user to your product page, thus requiring you to pay for every clicked link. You can either choose keywords yourself or use amazon’s automatic keyword selection technology to find the appropriate ones.

A good PPC campaign will increase your visibility, bring in extra traffic to those products of yours, build up your brand’s fame, and raise your rankings. Nonetheless, it is not easy to manage a successful pay-per-click campaign because one needs to keep monitoring which words convert into actual sales so that those that don’t will be eliminated or refined depending on their traffic-generating ability.

There is always an opportunity for you when your campaigns are hard to be handled for. You can rely on the SellerApp dashboard that will give you the necessary information about your campaigns, keywords, and bids. Machine learning algorithms analyse many variables from Amazon, resulting in in depth meaningful actions for us.

6. Look into your taxes

As an Amazon seller, know your tax obligations and ensure that you have all your documents in place. Being informed about taxes will be handy for you in the long run; like an unexpected call from the IRS. However, if that is your case do not hesitate to contact experts for professional assistance in handling taxation. This is good for you because it helps organise your taxes and ensures the smooth running of your business.

Amazon Seller Central – Don’ts

1. Don’t provide expensive/late shipping

Any buyer who shops online has a significant concern with shipping and therefore it is necessary to ensure your shipping fees are fair enough and on time for deliveries. Charging excess on shipping fees or delayed shipping could lead to customer’s cart abandonments and loss of sales/revenues.

Make sure you always reduce your shipping expenses while ensuring deliveries are in time in order to increase your possibilities of success.

2. Don’t purchase reviews

Reviews are vital in making your product popular on Amazon, but do not ever try to buy them. Amazon is very stringent in its efforts aimed at making sure that all reviews submitted on their marketplace are real and genuine and they also do not allow them to be solicited for. Conversely, you can employ various more valid approaches such as Amazon’s Early Reviewer Program, PPC advertisements, and social media posts that will give actual customers through the site as well as real feedback.

3. Never misunderstand Amazon’ fees and charges

In order to succeed in selling on amazon, one needs to know how amazon charges for its services. Knowing what you are going to pay for each service will enable you compute your margins and profitability. Be precise about your profits by employing Amazon’s FBA calculator to approximate your returns before proceeding with the sale. In addition, incorporate other additional costs like overspill, advertisement and branding, referrals among others that could be added to total revenue. It is worth knowing how Amazon fee works in order not to doom your venture into failure.

4. Do not use too many seller accounts.

Until that time on What is an Amazon Seller Central Account, you will not be able to run more than one account as that is a fraud.

1. For instance, if you have several brands which you need to run as individual companies.
2. In case you intend to make goods for at least two different corporations.
3. If you sell the same product in various geographical areas.

How do I modify my details on amazon seller central?

Here is a step-by-step process on how to update your account information.

1. Go to Amazon Seller Central login page.

2. Navigating to “Settings” located on the upper right hand side of the screen.

3. Click on “Account Info.”

4. Specify the particular information that needs to be changed and indicate what information that will be changed should be, for instance, a store name or business address.

5. Make the desired changes.

6. When you are ready, click Save.

7. Check whether the changes that were made are actually right.

8. Confirm the changes by clicking “Submit”.

May I provide my amazon seller central with a third party access?

Absolutely, you can create a user and grant it an admin access to your Amazon Seller Central Account by using another third person.

To accomplish this, go to Settings at the top right corner of your screen. Click on User Permissions and create another user for your seller account. It is beneficial in case you have employees or virtual assistants who assist in running your business.

The process of reaching out for Amazon Seller support.

There are different methods to contact Amazon Seller Support.

1. The amazon seller-central is where you might obtain details of a contact page. Various solutions to this problem are offered on this page.
2. This is done through searching for help topics in the Help & Customer Services section or directly calling the support team.posters: You can access the discussion board by logging into the my-iit student portal and clicking on it.
3. Alternatively, you may send an email to contact the sales team or use a live chat service.

Regardless of the type of methods you use, Seller Support at Amazon is always ready and willing to help you in case you do not understand something as a vendor.

Wrapping it up

Being a savvy Amazon Seller Central user is the essence of being a thriving seller.

In conclusion of What is an Amazon Seller Central Account, It may also be useful for your Amazon business as long as you are able to manage them effectively. By now, assisted by this user-guide, Amazon Seller central should be clearer for understanding as well as managing in the relevant manner.

Today, Amazon is a very important company and one can even read about success stories of people who have highlighted how Amazon made then quit from their 8-6 corporate jobs. However, as you take it through, you should start understanding all crucial aspects in order to get the most out of the platform.

Was the article about “What is an Amazon Seller Central Account” helpful to you? Feel free to provide any opinions you may have!

Also follow along with our blog on SellerApp where we give information on the newest seller updates, suggestions, and tactics to assist you maximise your Amazon as a seller. Thank You for reading What is an Amazon Seller Central Account article!

Happy Selling!

FAQs about Amazon Seller Central Account

Here are some frequently asked questions (FAQs) to further address common queries related to What is an Amazon Seller Central Account :

The outlined frequently asked questions about “What is an Amazon Seller Central Account” are important in highlighting crucial issues that a seller must understand when operating on Amazon Seller Central.